The Battle never ends ,The new smartphone sales
records shows that iOS back to the number one in the US. Now Apple has a 48.1% share of smartphone sales and for Android which has
46.7% ,in USA.
 |
| courtesy :Kantar Worldpanel |
Unfortunately in Europe where Android still takes the lead. sales in Germany 73.9% and 81.7% in Spain. How ever in Britain where apple holds a 32.7% share its very impressive . Germany
one of the tough market for Apple, share falling by 5.1
percentage over the last year. The new Samsung Galaxy S3 has taken about 25 %r of the smartphone sales its very helpful for android. In Italy Nokia helps Windows , good sales of
the Nokia Lumia 610 ( fourth best selling handset over the past 12 weeks) and the Nokia Lumia 800 ( seventh best selling) this
leads Windows’ share up to 11.7% (
highest across Europe).
The last time iOS overtake
Android in the USA was when the iPhone
4S was released (49.3%). This time hope that Apple will beat previous record and create new record in the US smartphone market .Now Main reason -I PHONE 5.
In US iPhone 5 sales, 62%, have come from
existing Apple users, ie upgrading to the latest device, and also 13 % of users switched from Android to I
phone .people switching from BlackBerry devices- 6%, and a very small number new Smartphone owners. Apple
has always managed to maintain their service and quality. So 92% of existing Apple owners in the USA said
they will choose an iPhone the next time they upgrade. Apples loyalty play key
role, its help to attract new customers to Apple. approximately 60% of US iPhone 5 sales coming from existing
customers and 40% from new customers it shows the strength of the brand In USA. main physical changes on the iPhone 5 was a bigger
4” screen , 4G/LTE capability, both of which had a big impact on the consumers .
kerala Techies
Posts
